The Alberta Sports Rep Association (ASRA) is a non-profit association unifying agents and representatives in the general sporting goods industry throughout Alberta and Western Canada.

The Association hosts two buyer markets per year, providing high-profile opportunities for members to exhibit and sell their products to retailers.

This is done through:

• organizing and promoting a bi-annual trade show where members display sporting goods, clothing, and accessories to prospective retailers.
• meeting with all agent members during each Show. Members are invited to discuss and decide upon dates for upcoming shows, members of the Board, and any ideas for improvement of the show.

ASRA Board of Directors (2024)